In 2019, I had the chance to work with Cavalier Matters, a charitable organisation dedicated to supporting Cavalier King Charles Spaniels and raising awareness about their various health conditions. Throughout my time there, I held the sole responsibility for managing their social media presence, taking on multiple roles including generating engaging post ideas, creating content and graphics in accordance with the owner's specific guidelines, formulating effective social media strategies, scheduling posts, and ensuring the website and online shop were consistently updated. Balancing the owner's creative requirements while striving to establish a consistent and visually appealing brand proved to be a challenging task, but I persevered to bring my vision to life.
(All graphics by me)